FOOD MATTERS

“No matter how much you prepare for the making of a film it will never go to plan, but that’s not necessarily a bad thing…” - someone

I’m pretty sure I’ve been told this before but it tends to, at times, escape my immediate mental semantic net. We’ve been edging ever closer to a release of the trailer to FoodMatters for a few weeks now and the heat of the 11th hour is on! The grade is complete (making the visual aesthetics of the film nice) and the audio is coming together as we speak…. So very very close.

Creating the trailer to a film is for the most part much more complex and intensive than creating a feature film, or for that matter filming one. We’ve had to compress over 25 hours of footage, 6 months of travel, years of nutritional studies and an enormous mass of vision into less than 3 minutes. A mean feat at the best of times.

The psychology of a trailer is one that many people fascinate over and it’s study certainly warrants further consideration. Some trailers say very little and leave more to the imagination, others reveal all that is in store and yet others simply put whatever makes people laugh togeter with some funny music. Some indeed put you to sleep.

The trailers with the greatest impact are those which evoke the greatest emotional response. Emotions move people to action, and to wars for that matter. The focus of our trailer is in helping us rethink the belief systems fed to us by our modern medical and health care establishments. Let’s face it we all know that in modern industry it’s about getting your money first and leaving your concerns second. I’m sorry to say that this is no different in the Health (Disease) care system, as poignantly shown in Michale Moore’s fantastic exposé in the film Sicko. The disease care industry is one that when combined with the disease creating food industry totals trillions of dollars per year, big bucks for shareholders and bad news for consumers (us).

But it’s one thing that around 30 million Americans are without health care, and this is getting some attention, as it rightly should do. But is giving people access to a system that doesn’t work really the solution to the problem? And this is exactly what FoodMatters is all about, focusing on educating you on the best choices for your health and reducing your reliance on the trillion dollar sickness industry.

It’s about education not medication.

It’s about taking responsibility for your health, and trust me this is not as hard as it seems.

In good health,

James